Aaron is a marketing, strategic communications, and business development leader with over 15 years of experience in Division I athletics and higher education enrollment marketing and branding. A versatile and dynamic practitioner, Aaron led brand development, go-to-market planning and activation, strategic planning, project management, strategic communications, and new business development initiatives for several universities. It’s these experiences and skills that Aaron takes into his role as Market Development Manager for The Sports Facilities Companies.
As the Market Development Manager, Aaron helps venues construct and execute marketing strategies to further improve the reach and impact of the venues in the SFNetwork. He also provides strategic planning related to sponsorships and venue branding. Our venues aren’t the only ones benefitting from Aaron’s expertise; he also develops SFC-related marketing and lead generation plans for the support center.
Before joining SFC, Aaron had authored several thought leadership pieces for various industry publications and served as a guest on a number of higher education podcasts.
Education
- University of Iowa – Bachelor of Arts in Journalism and Mass Communications/Sports Studies