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Sports Facility Advisory

Build a data-driven foundation for your facility with our expert planning, feasibility, and financial forecasting services

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From big idea to bankable plan

The success of any sports, recreation, events, or entertainment facility is determined long before you break ground. Our advisory services are designed to mitigate risk and create a strategic plan for a financially viable and impactful community venue. We provide the critical, data-backed answers to the most important questions, ensuring your concept is thoroughly evaluated, right-sized for success, and ready for funding or long-term planning.

advisory
In developed and improved facilities
$ 10 billion+
Communities guided nationwide
1000 +
Annual visits across SFC-managed venues
10 million+
New annual spending for client communities
$ 100 million+
Net Promoter Score (NPS)
50 %

Our advisory services

Turn your vision into a viable, fundable project with our comprehensive advisory services.

Market Feasibility Report

Validate your concept and identify market opportunities with a thorough assessment of demand and the competitive landscape.
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Financial Feasibility Study

Understand your project’s financial viability with a detailed analysis of potential costs and revenues.
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Financial Forecasting (Pro Forma)

Secure funding and guide your strategy with comprehensive financial forecasts that map out your facility's long-term financial future.
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Economic Impact Forecasting

Demonstrate your project's value in the community by forecasting its positive economic impact, from new jobs to increased local spending.
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Recreation Master Planning

Create a long-term vision for your community’s parks and recreation assets to meet future needs and achieve your goals.

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Not sure where to begin?

Let Dan and the team guide you through the process

Your facility is at the heart of your community—where people come together to play, compete, connect, and stay well. Whether you’re optimizing an existing venue or bringing a new destination to life, SFC is the ultimate partner for every step and every stage.
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Dan Morton guiding communities through the sports facility planning process

Why choose SFC’s sports facility advisory services?

Our advisory services provide the clarity, data, and strategic insights you need to move forward with confidence.

Institutional-grade financial forecasting

Receive detailed 5-year cash flow and 20-year financial outlooks, including revenue, expenses, EBITDA, net income, construction, and start-up costs to support decision-making and financing.

Comprehensive market & needs analysis

Access in-depth market feasibility reports with industry benchmarks, competition analysis, participation trends, and demographic insights to guide facility planning.

Executive summary & actionable recommendations

Get concise reports outlining market opportunities, business models, facility recommendations, financial potential, and clear next steps.

Economic impact forecasting

Benefit from robust economic impact reports projecting non-local visitation, room nights, and community revenue from sports tourism and events.

Real-world data & proven methodology

Rely on forecasts and studies grounded in operational data from thousands of communities, ensuring reliable and actionable projections.

Partnership & funding strategy development

Gain strategies for engaging public, private, and community partners, including fundraising, sponsorships, grants, and innovative financing for project sustainability.

Browse our portfolio of world-class facilities

project adventhealth sports park

Advent Health Sports Park at Bluhawk

  • Overland Park, KS

Specifications

  • Client: Price Brothers
  • Positioned as a core attraction in the larger Bluhawk district, this mix use development support surrounding retail, dining, and hotel developments.

Key Statistics

  • 420,000 square foot multi-sport complex
  • 1 NHL Regulation-size Ice Rink
  • 8 Basketball Courts
  • 16 Volleyball Courts
View this project
Explore our entire portfolio
project sand mountain

Sand Mountain

  • Albertville, Alabama

Specifications

  • Client: City of Albertville
  • Sand Mountain Park and Amphitheater generated $22 million in economic impact for 2024, catalyzing a wave of commercial development in the area, including a Fairfield Inn & Suites by Marriott.

Facilities & Amenities

  • 130-acre sports, entertainment, and recreation campus
  • Amphitheater with 8,000 Seat Capacity
  • RV Park & Campground
  • 4 Basketball Courts or 8 Volleyball Courts
  • 8-Lane Indoor & Outdoor waterpark
View this project
Explore our entire portfolio
project publix sports park

Publix Sports Park

  • Panama City Beach, Florida

Specifications

  • Client: Visit Panama City Beach CVB
  • Named National Complex of the Year for 2023 by the United States Specialty Sports Association (USSSA) and generated an economic impact of $153 million in 2023

Facilities & Amenities

  • 13 configurable multi-purpose turf and natural field
  • 2 championship fields with seating for up to 1,500 spectators
  • Hosts soccer, lacrosse, rugby, football, baseball, and softball tournaments
View this project
Explore our entire portfolio
project pelican bay

Pelican Bay Aquatic Center

  • Edmond, Oklahoma

Specifications

  • Client: City of Edmond, Oklahoma
  • 17-acre, state-of-the-art aquatic center with two 150-foot water slides, a current channel, splash pool, interactive playground, and family amenities.

Facilities & Amenities

  • 60,000+ seasonal visitors in 2025
  • Family-friendly programming and community events
  • Private event and cabana rentals
  • Voted a Local Family Favorite in a survey by Sports Destination Management two years in a row
View this project
Explore our entire portfolio
project hoover

Hoover Met Complex

  • Hoover, Alabama

Specifications

  • Client: City of Hoover
  • Hoover Met Complex generated over $91 million in economic impact in 2024, solidifying its role as a leading hub for sports tourism and community engagement.

Facilities & Amenities

  • 155,000 sq-ft Finley Center (11 basketball or 16 volleyball courts)
  • Hoover Met Stadium (10,000+ seating)
  • 5 baseball/softball fields, 5 multipurpose fields, 16 tennis courts
  • 170-site RV park, inclusive playground & splash pad, indoor climbing center
View this project
Explore our entire portfolio

See why we’re trusted by communities nationwide

“The information and research that we received from SFC has really helped me in my role of educating the community and especially city leadership on why there’s an importance of focusing on sports tourism.”

Ben Snyder
Executive Director
Grand Junction Sports Commission

“It was just great to see the different levels of services and understanding that SFC brought to the table, you know, because I think there’s a diversity there with what they offer, and it really met the needs that we were looking to accomplish.”

Gumaro Martinez
Executive Director of Parks and Leisure Services
City of Waxahachie, TX

“Searching far and wide, SFC stood out above the crowd and not only for how they run a facility but how they run their business. I think that speaks volumes to their leadership. I think that speaks volumes to their track record, and I’m excited to work hand in hand at Visit Macon with SFC on making this building a success.”

Gary Wheat
President/CEO
Visit Macon

“The fact that SFC has stuck by our side so long proves that you guys, like us, are not in it just for, you know, revenue or business, but you’re actually in it to create change for our communities and create just, you know, at the end of the day, a better world of play and recreation and sport and fun for kids and families across the country.”

Damian Buchman
Founder & Executive Director
The Ability Center/ The Opportunity Center

testimonial players
magazinemockups podium

Case Study

The Podium Powered by STCU

Opened in 2021, The Podium Powered by STCU in Spokane, WA has become one of the nation’s most versatile indoor sports facilities, anchored by its 200-meter hydraulic banked track — one of only a few in the US. With SFC’s advisory services guiding feasibility and financial forecasting, the community was able to build a strategic plan that identified the steps necessary to develop a feasible project.

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Create a solid foundation for facility success

Let our team provide the data-driven analysis and strategic guidance necessary to turn your concept into a fundable project.

Start your facility assessment

Join the SFC team

Live the mission of improving communities through sports. Be part of the Sports Facilities Companies team today.

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The Podium Powered by STCU

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